Reality-based forecasting with Diego Panama, CCO, LiveRamp

Inaccurate forecasts haunting you?Diego Panama, Chief Commercial Officer at LiveRamp, has dialed in his team’s forecasting and they’re experiencing earth-shattering results. Before, forecasts were iffy at best, but now the team is able to predict the outcome of deals with incredible accuracy. Their key to success? Focusing on the customer journey. This means forecasting based on customer signals rather than the sales team’s actions.Not only does this method center customers, but it also leads to more accurate forecasts. It helps your sales team direct their energy and allows your executives to plan more effectively.Key Takeaways:06:06 - 08:01 Why forecasting is important, and the risks that come along with it09:16 - 12:35 3 Components to forecasting16:04 - 18:36 The challenges in forecasting19:26 - 19:59 Data Breakout: Forecast accuracy20:13 - 21:27 How to increase your forecast accuracy22:03 - 24:57 The importance of narrowing the gender gap in the workplace26:36 - 27:30 Micro Action: Understanding your sales cycleWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Diego Panama: https://www.linkedin.com/in/diegopanama/