Shifting from a funnel to a flywheel with Yamini Rangan, CEO, Hubspot

“Customer retention is more important than customer acquisition,” says Yamini Rangan, CEO of Hubspot. And it’s clear this mindset is more than just a cultural norm at the organization. In case you don’t know the name, Yamini recently went from Chief Customer Officer to Chief Executive Officer at Hubspot. Her ‘customer first’ mentality creates a fundamental shift in the B2B space from the traditional funnel approach to a flywheel. Learn how to provide value, starting with the first sales conversation. Key Takeaways09:09 - 11:28 Why shifting to the flywheel view instead of the funnel view will benefit your business15:51 - 18:31 How to turn the flywheel vision into an actionable plan18:33 - 19:15 Data Breakout: Cost of acquiring a new customer vs retaining an existing customer21:37 - 23:40 Incentives shape behavior: Care about customer success31:03 - 32:00 Micro Action: Find when and why customers churnWant to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/Connect with Devin Reed: https://www.linkedin.com/in/devinreed/Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/Connect with Yamini Rangan: https://www.linkedin.com/in/yaminirangan/