The JM Buzz
Podcast autorstwa Journal of Marketing - Czwartki
Kategorie:
84 Odcinki
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JM Buzz Deep Dive: When Inclusive Marketing Doesn't Resonate: How Brands Can Build Trust in Inclusivity-Focused Product Lines (with Dr. Samantha Cross)
Opublikowany: 10.04.2025 -
JM Buzz Deep Dive: How Marketing Can Help Decolonize Health Care (with Dr. Samantha Cross)
Opublikowany: 14.03.2025 -
JM Buzz Deep Dive: How Minority Ownership Influences Consumers During Brand Failures (with Dr. Samantha Cross)
Opublikowany: 16.01.2025 -
How an Indian Government Policy Backfired: Prescription Drug Price Regulations Led to More Marketing for Unregulated Medications
Opublikowany: 7.11.2024 -
Do Good and Talk About It! How Financial Valuation and External Reporting of Marketing Assets Benefits Companies
Opublikowany: 24.10.2024 -
The Boeing Lesson: Laws That Prevent Frivolous Litigation Also Reduce the Likelihood of Product Recalls
Opublikowany: 17.10.2024 -
Can the On-Demand Model Work for Online Educational Platforms Like Coursera?
Opublikowany: 10.10.2024 -
A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers
Opublikowany: 3.10.2024 -
Using Generative AI to Provide Empathetic Customer Care
Opublikowany: 19.09.2024 -
JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)
Opublikowany: 12.09.2024 -
Is It Time to Move Beyond Null Hypothesis Significance Testing?
Opublikowany: 5.09.2024 -
Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
Opublikowany: 8.08.2024 -
How Should a Firm Collaborate with Suppliers to Co-develop Products?
Opublikowany: 1.08.2024 -
How Drug Price Regulations Backfired in India
Opublikowany: 18.07.2024 -
Influencers with Smaller Followings Are More Cost-Effective
Opublikowany: 11.07.2024 -
JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)
Opublikowany: 30.05.2024 -
Using Vintage Typography to Make Emotional Connections with Consumers
Opublikowany: 23.05.2024 -
Striking the Right Balance Between Big and Small Influencers in Livestream Commerce
Opublikowany: 9.05.2024 -
How Coining a New Term Can Encourage Specific Behaviors
Opublikowany: 2.05.2024 -
JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)
Opublikowany: 25.04.2024
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
