The JM Buzz
Podcast autorstwa Journal of Marketing - Czwartki
Kategorie:
77 Odcinki
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A Research-Proven Way to Build a Bigger Social Audience: Target Followers of Followers
Opublikowany: 3.10.2024 -
Using Generative AI to Provide Empathetic Customer Care
Opublikowany: 19.09.2024 -
JM Buzz Deep Dive: The Role of Political Ideology in Marketing (with Dr. Nailya Ordabayeva)
Opublikowany: 12.09.2024 -
Is It Time to Move Beyond Null Hypothesis Significance Testing?
Opublikowany: 5.09.2024 -
Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions
Opublikowany: 8.08.2024 -
How Should a Firm Collaborate with Suppliers to Co-develop Products?
Opublikowany: 1.08.2024 -
How Drug Price Regulations Backfired in India
Opublikowany: 18.07.2024 -
Influencers with Smaller Followings Are More Cost-Effective
Opublikowany: 11.07.2024 -
JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)
Opublikowany: 30.05.2024 -
Using Vintage Typography to Make Emotional Connections with Consumers
Opublikowany: 23.05.2024 -
Striking the Right Balance Between Big and Small Influencers in Livestream Commerce
Opublikowany: 9.05.2024 -
How Coining a New Term Can Encourage Specific Behaviors
Opublikowany: 2.05.2024 -
JM Buzz Deep Dive: How High-Arousal Language Shapes Influencers’ Impact (with Dr. Bitty Balducci)
Opublikowany: 25.04.2024 -
Decolonizing Health Care: The Role of Marketing
Opublikowany: 18.04.2024 -
AMAZING, INCREDIBLE, SUPERB: How Influencers' High-Arousal Language Can Boost—Or Hurt—Engagement
Opublikowany: 11.04.2024 -
Addressing the Rural Health Care Crisis: Pay Doctors to Travel from Urban Areas
Opublikowany: 4.04.2024 -
JM Buzz Deep Dive: New Research on Design in Business (with Dr. Claudia Townsend)
Opublikowany: 28.03.2024 -
Should Hospitals Specialize in an Area or Diversify?
Opublikowany: 7.03.2024 -
JM Buzz Deep Dive: Moving Beyond Null Hypothesis Significance Testing (with Dr. Christopher Bechler)
Opublikowany: 29.02.2024 -
Should National Brand Manufacturers Enter the Intensely Competitive Private Label Business?
Opublikowany: 15.02.2024
The JM Buzz discusses cutting-edge marketing research. In each episode, we outline a forthcoming article in Journal of Marketing, the premier scholarly journal in the marketing field. Enjoy! The JM Buzz is a production of the Journal of Marketing and is produced by University FM.
