The Local Marketing Trends Podcast
Podcast autorstwa Gordon Borrell - Poniedziałki
138 Odcinki
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Episode 38: Whither Local TV?
Opublikowany: 4.01.2021 -
Episode 37: Good Riddance 2020! Reflections on Our Bizarre Year
Opublikowany: 21.12.2020 -
Episode 36: What Would Bezos Do? Don Graham Reflects on Lessons from Selling The Washington Post
Opublikowany: 7.12.2020 -
Episode 35: Stunning News, Staggering Facts, and Bombshells from a New Poll of Local Ad Buyers
Opublikowany: 23.11.2020 -
Episode 34: Jim Doyle Looks Back: Getting Thrown Out of His First Sales Call, Losing $1 million, and Lessons from Kodak
Opublikowany: 9.11.2020 -
Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand
Opublikowany: 26.10.2020 -
Episode 32: Ad Agencies' COVID Remix: Big Love for OTT & Social Media
Opublikowany: 12.10.2020 -
Episode 31: She's Baaaack... 'Smartypants' Weighs In On Media's Outrageous Claims
Opublikowany: 28.09.2020 -
Episode 30: The Rise of Content Marketing, & Breathing New Life Into Obituaries
Opublikowany: 14.09.2020 -
Episode 29: Taylor Swift, Eminem, & SMBs: Vevo's Plan to Partner With Local Media
Opublikowany: 31.08.2020 -
Episode 28: How Out-of-Home Is Morphing Into a Powerful 'Broadcast' Medium
Opublikowany: 17.08.2020 -
Episode 27: Why SMBs Ain't Buyin' Big-Brands' Facebook Boycott, and a Promising 'Local' Ecommerce Strategy in Pittsburgh
Opublikowany: 10.08.2020 -
Episode 26: With Circulars at a Tipping Point, How Will Newspapers Support Local Journalism?
Opublikowany: 21.07.2020 -
Episode 25: As Ad Market Recovers, OTT and Political Hold the Most Hope for 2020
Opublikowany: 6.07.2020 -
Episode 24: 51 Webinars, 12,000 Ad Buyers, 2 Big Ahas
Opublikowany: 23.06.2020 -
EPISODE 23: Corey's Crystal Ball on 2020 Advertising, & Why SMBs Are Rushing to 'Shopify' Themselves
Opublikowany: 8.06.2020 -
Episode 22: Media's 'Survival of the Fittest' Scenario Comes True -- And Why TV Is Immune
Opublikowany: 26.05.2020 -
Sappy Messaging and Warning Signs: COVID-19's Effect on Marketing
Opublikowany: 11.05.2020 -
Episode 20: A Grand Reopening or Bland Reopening for Local Businesses?
Opublikowany: 27.04.2020 -
EPISODE 19: There's No Hand-Wringing Among the Masters of Local Marketing
Opublikowany: 13.04.2020
Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
