The Psychology of Copywriting
Podcast autorstwa Geoff Kullman
84 Odcinki
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043: How To Send Cold Emails That Convert w/ Laura Lopuch (aka, the “Cold Email Queen”)
Opublikowany: 20.07.2021 -
042: How “Priming Words” Can Influence Behavior & Drive Sales
Opublikowany: 13.07.2021 -
041: The Effects of Scarcity on Limited Edition Products
Opublikowany: 6.07.2021 -
040: Why Scarcity Leads to Competition (And What We Should Do About It)
Opublikowany: 29.06.2021 -
039: How To Live Life Rich w/ Marissa Nehlsen
Opublikowany: 22.06.2021 -
038: The Great Toilet Paper Crisis of 2020
Opublikowany: 15.06.2021 -
037: Using A Prospect’s Self-Control to Make More Sales
Opublikowany: 9.06.2021 -
036: How Envy Can Drive Inspiration on Social Media
Opublikowany: 1.06.2021 -
035: The Neuroscience of Narrative
Opublikowany: 25.05.2021 -
034: How To Properly Price Your Services w/ Paul Klein
Opublikowany: 18.05.2021 -
033: Mini Episode - Writing Better CTAs
Opublikowany: 11.05.2021 -
032: Mini Episode - Writing Better Headlines
Opublikowany: 4.05.2021 -
031: Mini Episode - Writing Better Bullets
Opublikowany: 27.04.2021 -
030: Announcement - What's Next?
Opublikowany: 20.04.2021 -
029: What Can Canned Laughter Teach Us About Copy?
Opublikowany: 13.04.2021 -
028: Permission Marketing: The Power of Because...
Opublikowany: 6.04.2021 -
027: How To Determine Your X-Factor w/ Kira Hug
Opublikowany: 30.03.2021 -
026: Building A Personal Brand As A Copywriter w/ Mike Kim
Opublikowany: 23.03.2021 -
025: Perceptual Pleasure and the Brain
Opublikowany: 16.03.2021 -
024: How (And Why) To Adjust Your Avatar
Opublikowany: 9.03.2021
Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!
